Theories of Perception
What all designers inevitably are confronted with, whatever their field of operation, are norms and standards. At best, they manage to juggle with or around them depending on the topic of their project. But when exactly is a norm ‘norm’ and why regarded as such? The German word ‘Ding’ to describe an unidentifiable or unnamed ‘thing’ best stands for this metaphor as, additionally, it contains the norm DIN that leaves no (at least visual) designer insensitive. When is a thing ‘thing’ (Ding) and when absurdity? Who decides the limits to when a thing becomes preposterous (Unding)?
This installation is the end-result of a series of discussions, documentations and research on standards of forms and norms in respect to usability and usefulness, functionality and meaning. It is about the awareness of always having to choose a side and discovering the reasons for doing so.
The viewer and visitor are hence invited to deviate from the usual, to drift in a space of possibilities. They are supposed to wander through unknown, distorted and confusing forms in order to constantly change perspectives, become aware of things in a different way and only eventually discover the ‘right’ ones, taking shape from only very specific point of views.